In the age of internet and social media platforms, using marketing automation and committing to a long-term content strategy provides exceptional results for businesses.
However, deciding between all of the various tools available in the market and getting them configured, and using them is a giant hassle.
That’s where HubSpot comes in. It is designed to execute an ideal inbound marketing strategy from start to finish - replacing all of the other tools you could need.
What is HubSpot?
HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
It is their All-in-One solution that is so good, that many companies are investing in it. If you look at other marketing automation softwares they come in different parts, the costs are low and you can use only specific features and skip the rest.
Here are 5 ways how as a client you can find benefits from the HubSpot tool, which we love so much using.
1. Simplifying the problems
Everyone loves a simple solution to a problem, and HubSpot understands it very well. That’s why HubSpot simplifies inbound marketing as it puts all the tools you will require in one place. Be it blogging, lead management, CTAs, SEO HubSpot takes care of it it all.
An arsenal of tools is what HubSpot offers for you to optimise your lead generation, nurturing, tracking and converting. With the help of the tools, you can get an overview of how visitors arrive on your site, what activity are they performing, and the time frame they are engaging. And all this is necessary for ensuring your site is optimised for maximum lead generation.
HubSpot's tools help in generating high-quality new leads. A full marketing software platform is offered with tools to drive qualified visitors to your website, which includes a content management system, SEO, blogging and social tools. It provides you filling your database with qualified leads to nurture with HubSpot's middle-of-the- funnel tools.
And as per a 2014 HubSpot ROI study, the average customer reaches 6.12 times more leads within one year of implementing HubSpot software.
3. It helps you keep up your content creation
Content is king in the inbound world and requires consistency to be most effective. HubSpot allows you to create blog posts and schedule them in advance, taking the pressure off you to constantly keep your hand on blogs during the day to day rush.
4. Measuring ROI
Have you ever guessed the ROI of all the money you spent on marketing?
One of the most significant challenges you face is measuring the return on investment of marketing campaigns. Think about the huge marketing budget you have allocated to your print campaigns. And the amount you are spending on social media, email marketing, and other marketing methods. How much do you spend on that tradeshow as you have to be there?
Here’s where HubSpot platform can help, tracking marketing campaigns. It enables you to determine how many new leads you have acquired. By knowing the results, you can further determine what campaigns are working for you and what is not and accordingly help meet your business goals.
5. Better customer relationship management
With HubSpot, you will never have to go through a messy inbox or spreadsheet to find out where a relationship with a lead left off. HubSpot's advantage lies in providing you with the facility, where every interaction you do with a lead is stored in a tidy timeline, which includes emails, calls, notes.
The integrated CRM facilitates better customer relationship management. It helps you integrate with your social media accounts and website, where you can track what visitors are doing on your website, how your leads are responding to your website etc.
You can find a lot of tools and pieces of software that are free, but they offer very limited functionality unless you pay for it. But when it comes to HubSpot CRM, the free platform offers a wide range of features that make it a great tool on its own.
Apart from the above mentioned 5 ways, HubSpot’s various other tools help you take your marketing to an awesome level. All you need is to discover the tool in a better way.
Do you still have doubts about HubSpot automation platform or inbound marketing? Schedule a free 30 minute marketing assessment with our inbound consultant to clear all your doubts.