In today's digital world, it's hard to miss the importance of marketing. From new startups to enterprises, local stores to eCommerce companies, from brand names to lifestyle stores, whatever the type of business, be it B2B or B2C, all are into leveraging different types of marketing.
Marketing can be classified into two categories: inbound marketing and outbound marketing.
Watch this video to understand the difference between inbound and outbound marketing and learn which marketing strategy is ideal for your business growth.
Inbound Marketing is a marketing approach to attract your potential buyers through helpful and insightful content before they speak to your sales representative. As per a popular study, a buyer does 70% of online research on a product or service before he gets in touch with a company.
Outbound Marketing is the traditional form of marketing in which a company initiates pitch to its potential customers through various channels like TV commercials, radio ads, billboards, print media advertising, etc.
Today, inbound marketing is not only the most useful marketing strategy your business can use, but it is also more cost effective than outbound marketing. You can measure the results, track it, and the efforts can also be improved.
So now you know if you want to keep up with your competitors and customers, it’s time to implement inbound marketing.