In today’s world of internet and social media networks, when it comes to perceiving your brand image, it is the customer who holds all the cards. Your business can thrive or fail depending on the experience you have given to the customer. As per McKinsey study, 70% of buying experiences are based on how the customer feels they are being treated.
Here are few fire proof ways of turning your customers into promoters of your brand.
1. Participate in Social Media
Social media is one of the best places for you to get your conversation started with your customers. Your social media profile should not only showcase your expertise but should also become a medium to resolve issues. Post questions on your social media pages and even respond directly to your audience tweets and also run contests which will help your online following for interacting with your company. This will help in building a sense of loyalty that will compel them to tell others about your brand.
2. Ask For Feedback
Asking your customers a feedback regarding your product and service is one of the best ways to gain insights into your business. They can accurately tell you what you are getting right and where you are going wrong? Asking your customers a feedback shows them that you give value what they think and intend to take action to improve what you want to offer them. This is a significant step in creating brand advocates.
3. Continue Interactions After the Sale
Your relationship with your customer doesn't end once you've made the sale. In fact, the sale is just the beginning. Emailing a survey to your customers, letting them know about special deals and even asking for a testimonial are great ways to let your customer know that you value them. Customers that feel valuable are more likely to tell their friends and family about their experience.
4. Make Your Employees Happy
Happy employees provide a better customer service and then with a better customer service comes happy customers. The chain continues, and they bring their friends along. So how do you make your employees happy without breaking the bank? A simple appreciation is one of the ways, which goes a long way towards making employees happy. You can also look for other ways that make your employees happy.
5. Offer Awesome Customer Service
If you really want to turn your customers into your brand evangelists, just don’t stop at meeting their expectations, but go beyond and exceed them. All your customers deserve the courtesy and respect and the long-term and loyal customers merit treatment of yours will go a long way. Provide them with special offers, loyalty programs and appreciation events and see that your customers get something extra from you. These programs have proof enough that loyalty has its own rewards.
Finally, it might take that extra effort to turn your customers into promoters, but it will pay off in the long run. As you create greater opportunities to leverage happy customers, it further helps to strengthen the reach and perception of your company.