How to plan a Long Term Content Marketing Strategy

By Udaya on May 26, 2017
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Content marketing plays the vital role in boosting the reach of a website. It is one of the best ways to attract customers; however, the content should be relevant and informative. Content is the vital part of digital marketing strategies. Great content can certainly encourage loyalty and trust among the customers. Besides, it will also help the company to build a good relationship with them.

Unlike any other digital marketing techniques, content marketing services take time and effort to generate ROI. Remember, content is not just designed to convert immediate leads, but also to build a lasting relationship with your potential and existing customers. Content marketing can certainly build a good brand experience and increasing audience over the time. 

Benefits of Building long-term Content Marketing Strategy

 Research is essential to building a long term content strategy. It is important to research the audience and understand what drives them to your website. This will help to create appropriate content distribution and plan blogs, articles, white papers, ebooks and web pages. In addition to it, the frequency of producing new content is also imperative in planning a long-term content strategy.

 A planned content marketing strategy may take six months to produce expected results. Perhaps, it can be really valuable to the efforts and time spent while your content stays for a long time on the internet. This brings a wide scope to the company to promote a better brand image with the potential to attract many new visitors.

 Here follow some key benefits of long-term content strategy:

  • Adds value to your business
  • Attracts and converts visitors
  • Quality content reflects quality visitors
  • Improves your business visibility
  • Makes your company as a brand leader with brand trust
  • Well-crafted long term content strategy helps to create a solid foundation
  • Achieve large goals
  • Flexibility is making business changes

 Planning Long Term Content Strategy

Planning and building long term content strategy in real-time will require certain factors to take into your consideration. However, there is certain question you should ask before planning your strategy for long-term content and here they follow;

  • What if your business objectives?
  • Why choose long-term content strategy?
  • Can it save time, money and effort?
  • What type of content can serve your business objective in right way?
  • How to map content according to the objectives?
  • How effectively can the content be scheduled?

Here follow a guide how to plan your long term content marketing strategy;

A proper plan can improve the ability to initiate and remain active in the online market. Making a plan consistent in approach can help achieve better ROI. It will also create an opportunity make your business content rich.  Here is how you can plan your long term content marketing strategy;

  • Perform Content Audit

 Content audit can help to identify marketing assets, which in turn will help you to identify the potential opportunities in the content strategy. Content audit can further help identify the resources already available and that you can use it to create content while saving time. Perhaps, never think about duplicating the content.

  • Event based audit:

 This helps to get an opportunity to connect the content back to buyers through inbound marketing campaign; however, it should be organized according to priorities by month and theme.

  • Organize yearly content initiatives

Try to organize the direction of content creation, which is called content compass. Content compass should be in real-time and accommodate multiple contributors to collaborate and access the content.

In addition to these factors for planning content marketing strategy, you should also ensure that your blog posts correlate directly with inbound marketing campaign, two-fold email communication like weekly advice, workshop, and webinar. Try to connect to social media and conduct sales-focused campaign. 

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