A 200% of return on investment sounds very interesting? Doesn’t it?
The return on investment with inbound marketing surely is too good to blow your mind as it is not only one of the most effective ways to marketing your business, but also provides incredible potential return on investment.The marketing not only costs less than television, radio and other types of traditional style of marketing but is more efficient as it hones your perfect client, with a lower cost-per-lead.
Inbound : The Proven Methodology for Growing Your Business
The inbound methodology helps businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience. The inbound methodology gives you the unfair advantage for growing your business. It gets you customers who would like to buy more and stay longer, refers to others about products and services.
The Four Phases of the Inbound Methodology
The inbound methodology to convert strangers into customers is a powerful approach to do just that in these four stages:
Inbound marketing is the latest method adopted to increase your online presence and convert your ROI. You tailor your marketing to people who have already shown interest in your services.
There are few best practices of inbound marketing that will lead to positive results. The practices, when applied to its best, can increase traffic to your site, increase leads and also will cut major costs from your spending. They are the real return on investment as it is not just grabbing sales, but creating a memorable relationship with a consumer.
Here are the best practices in inbound marketing that will help you increase your business ROI
1. Create Fresh & Unique Online Content
When it comes to creating content these days blogs, interaction on social media and providing excellent and resourceful information are the best ways to engage consumers. Content is the sole resource your prospect is looking forward to assisting them in buying process. This is the prime reason why the blogs and the premium content have become an essential part of any successful inbound marketing campaign.
And most of the online businesses have realised that you don’t rank unless you produce the quality content. And if something is “well written and well researched” doesn’t mean it is passed inbound marketing standards with effective Calls to Action (CTA), SEO keywords, and with the purpose of attracting, converting, closing or delighting. Each of the stages of the inbound marketing process helps you get more customers through the door. When you refine your content campaigns with inbound marketing, it allows you to increase the return on investment by improving conversion rates and also keep up with the customer loyalty.
2. Email Marketing
As per HubSpot, 44% of direct mail is never opened. And although some industries still find this effective, distribution costs find the ROl minimal, as compared to email marketing. When it comes to email marketing, it is the clear winner regarding ROI. Utilising email marketing over direct mail helps you to reallocate resources to other marketing initiatives to help strengthen your overall campaign.
And email marketing is different in inbound marketing, with the simple fact that it uses list segmentation tools, delivering a more targeted message to each email recipient, which ensures increased engagement, and also a likelihood to buy.
3. Marketing Automation
Simply put, marketing automation takes traditionally manual tasks and automates them. A method, where technology, data and context are used to automate your online lead generation and sales processes. Through automation software, several activities like contact management, lead nurturing, list segmentation, email marketing, and performance measurement are efficiently done.
Marketing automation helps increase ROI as it helps take the guesswork out of qualifying leads. If your automated sales engine is in place, sales team do not have to spend much time in pursuing bad leads and in turn, can close more deals in less time.
One of the best way to determine ROI is to observe, track and then do the analysis of inbound marketing efforts. And with the inbound software like HubSpot, one can break down ROI for not only specific marketing campaigns and also individual consumer behaviour. Once the analysis of your efforts is successful, you can use those figures to find out your profits and costs, which further helps you plan for the future.
Never underestimate the power of the above mentioned best practices of a good inbound marketing strategy when you think about growing your business and expanding your reach. You will be amazed when you experience the rewards and will know you are on the right path.
Inbound marketing works best as it provides the right information to the right audience and at the right time, as it helps you in not wasting your money on the wrong audience. The less you lose your revenue, the more opportunity it provides, equalling to lower customer acquisition cost and finally leading to the higher lifetime value of every customer.
If you are not sure how you can initiate a new marketing campaign or don’t have enough resources or time to practice inbound marketing techniques, then hiring an inbound marketing agency will be a good investment for your company.
When you hire an agency, it will be experienced in streamlining all your marketing efforts to achieve the results you want. The agency’s inbound marketers are very well aware of the best practices and this will help your company achieving its success a priority.