How Marketing Automation Helps Law Firms Achieve Their Business Goals

By Sindhu Raveendran on November 27, 2017

(Digital Marketing), (lead generation), (business goals), (marketing automation)

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Marketing automation software helps automate, streamline and easily measure your marketing tasks. HubSpot is an inbound marketing platform which will help your law firm execute digital marketing in a more planned and organised way, making your work more effective and efficient.

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015) (Source: HubSpot)

The marketing automation tool HubSpot tracks prospects from the first time someone visits your website till they become your client. Hence it helps you know exactly where your every case originates from.

As a law firm, while turning lead into a case every minute counts and here’s where marketing automation helps you get leads by sending alerts through email or integrating with your intake software. No matter how many days or weeks it takes for a prospect to make a decision, HubSpot helps you stay in touch, nurturing the prospect through their decision process.

There are several distinct application which HubSpot is made up of and can replace all the other marketing tools you are currently using. But for you, we will discuss the key features which are apt for your law firm marketing.


Key Features of marketing automation tool for Law Firms

1. Landing Page

Creating a landing page is easy with HubSpot landing page app, which helps you create awesome landing pages in-house for generating leads without giving much work to your designer or developer. You can also schedule the publishing of your landing pages. The app will also help you track the performance of landing page allowing you to test and improve landing page performance continually.

At law firms, turning a website visitor into a lead and then a case happens very swiftly, and the A/B split testing can help to improve your lead generation efforts further. Even a small percent of improvement that happens in your conversion rate of landing page and turns into a significant increase in the number of cases generated from your inbound marketing efforts.

2. Lead Management

Even if you have a good website for your law firm in place, you probably don’t have a lot of information about the leads coming in through your site. You wouldn’t have all the information about your law firm’s leads that could probably help you evaluate and further improve your marketing. HubSpot provides you with the direct access to your law firm’s leads so that you get to see exactly how each prospect has made their journey as a website visitor to a lead and then to a case.

Firms can automate the client's journey and send them valuable and useful content at each point of client’s journey.


3. Page Performance

The HubSpot page performance tool assesses the key metrics on how your website pages, blog posts and landing pages are performing. There are also recommendations for how to improve SEO practices on your pages. Specifically in the pages report, you can also access all of your page data in one place. As a marketer you can view and improve your website pages with the HubSpot page performance tool.

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HubSpot can help you market your law firm in a way you are comfortable in and save your time and resources. From social media marketing to on page search optimisation, HubSpot can help turn your law firm website visitors into cases.

But then the awesome features of HubSpot are pretty far beyond what we have discussed here. If you have any additional questions, we would be very happy to talk to you more about the platform.

 

what is inbound marketing methodology - SSB

Sindhu Raveendran

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