Four Ways to Increase the Quality of Leads through Social Media

By Gopi Krishna M on March 6, 2017

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Do you wish to improve the quality of inbound leads for your business through Social Media?
Today, high-quality leads are the  backbone of every thriving business. Over the last few years, social media has emerged to be an effective tool for generating high-quality inbound leads. The existing and potential customers use the social media  platforms to discover new happenings and also in educating themselves.

In the present scenario, all social media channels continue to dominate the internet marketing world. They also have the power to dominate the lead-generation world and are so far one of the best means to have a steady stream of high-quality potential clients clicking through to your website on a consistent basis. According to HubSpot’s Inbound Marketing Annual Report, social media platforms produces almost twice the marketing leads of trade shows, direct mail or PPC.

But the question is how can you do this? Here are four tricks to increase the quality of leads through social media platforms:

  • Choose the right social media channel:

There are various platforms to showcase your business. Before getting started with the specific tactics and strategies that can lead your business to get tonnes of new leads generations into your sales funnel, make sure that you are pursuing an ideal social media channel for your business.

For example: If you view the B2B marketing, those responding to a survey said they had generated 44% leads through LinkedIn, 39% through Facebook and 30% through Twitter.

For a more comprehensive breakdown of your target demographic and where its members are likely spending their time on social media, you can also use social media tools.

  • Make your landing pages social:

A typical landing page provides a focused experience which leads people towards your conversion goal. With regular pages, if people feel like telling other such like-minded potential customers about the offer, the only option they have is through email or private messaging. Not many people would repeat this multiple times; it’s just too much work, and it feels spammy.

However, if you include social media on your landing pages, you can reach a greater audience with just a click of a button.

There are two ways by which you can make your landing page more social:

  • Add an option to share the page or post an update on a visitor’s social network page
  • Allow visitors to leave a comment to increase social proof.
  • Create different social media accounts on one platform:

While it is very obvious for brands to be present on multiple social media platforms, some go ahead and create multiple accounts on a single social media platform.

This is usually done to:

  • Segment audience
  • Segment messaging
  • Provide additional services/content.

For instance, one account may be for branding purpose mainly, while another focuses on driving conversion through content.

  • Run competitions:

While the previous methods give a slow trickle of leads, if you want to collect them more quickly, run a contest. Conducting contests are an easy way to engage your users; they get connected with the innate competitive drive, through offering the possibility of a free reward.

If you want your contests to generate high-quality leads, don’t offer a prize that doesn’t relate to your business. Such unrelated awards may flood you with leads , and nearly everyone offers such prizes, your contests will likely be drowned in the noise, impacting your reach.

Rather, your rewards should offer something related to your product, such as an extended free trial or a collection of the goods related to your industry. Doing this assures that those who enter are interested in your business offering and thus are valuable leads.

The online space for branding and promoting is becoming more competitive, and you need to have every tool to attract and convert leads. Social media is a powerful ally in this journey. By going beyond branding, you can turn social media channels into powerful lead-generation machines. Focus on using the four ways outlined above to generate more traffic and turn more of your visitors into leads.

Best lead generation ideas and techniques

Gopi Krishna M

Greatest b2b lead generation tips ebook

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