Smart Social Brand Blog

Common Reasons Why 8 Out Of 10 IT Businesses Fail

By Udaya on June 27, 2018


Competition is an inevitable part of the business world. We can also say that competition is the fuel for business[...]

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6 Growth Struggles Every IT Entrepreneur Face Today

By Summaya Iqbal on June 19, 2018


“Obstacles are those frightful things you see when you take your eyes off your goals.” — Henry Ford In today’s[...]

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4 Ways To Boost Email Conversion With Personalization

By Summaya Iqbal on March 23, 2018

As per a study, the average number of business-related emails sent and received is expected to increase from 121[...]

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HubSpot vs Pardot

By Summaya Iqbal on March 12, 2018

Many B2B companies consider Marketing Automation as a best practice to streamline, automate, and measure marketing[...]

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3 ways AI can make your marketing efforts more intelligent

By Prashant Pandey on March 9, 2018

Artificial Intelligence (AI) put simply, is intelligence which is demonstrated by machines in deep contrast to the[...]

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How Workflows Can Effectively Nurture Your Existing Leads

By Udaya on February 27, 2018


Automated workflows are an important part of any marketing team, especially inbound marketing. They help in saving[...]

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Why You Should Personalize Inbound Marketing Strategy In 2018

By Avinash Reddy Addi on February 20, 2018

Personalization helps you bridge the wide gap between digital communication and in-person connection. And it helps[...]

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How Tech Trends Affect Your B2B Marketing Strategy

By Sindhu Raveendran on February 16, 2018

B2B marketing is dynamic and evolving. Due to the innovation that is happening in technology, the world of marketing[...]

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4 Strategies SaaS Businesses Are Using to Grow

By Avinash Reddy Addi on February 12, 2018

As per Gartner, SaaS growth has exceeded the projects in the past two years. And going forward, growth is expected[...]

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8 Reasons To Adopt Inbound Marketing Even If Your Competitors Don't

By Summaya Iqbal on February 9, 2018

Most of the B2B businesses even today follow the old school method of marketing. And the companies in the realm, who[...]

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4 Major Ways To Grow Your Business With Marketing Automation

By Summaya Iqbal on February 7, 2018

If we look at today’s buyer’s journey, it seems very different from years past. Today buyers are much in control,[...]

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How To Grow Your Business ROI By 200% With Inbound Marketing

By Avinash Reddy Addi on February 5, 2018

A 200% of return on investment sounds very interesting? Doesn’t it?The return on investment with inbound marketing[...]

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5 Signs Why Your SaaS Company Needs Inbound Marketing

By Summaya Iqbal on January 31, 2018

In the recent past, there have been many technological advances which have spurred software development. It is the[...]

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Inbound Marketing Vs Outbound Marketing

By Prashant Pandey on January 30, 2018

In today's digital world, it's hard to miss the importance of marketing. From new startups to enterprises, local[...]

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6 Ways To Generate Qualified Leads With Content Marketing

By Summaya Iqbal on January 25, 2018

You have heard the buzz about content marketing. But are you maximising its lead generation potential? If you are[...]

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Top 7 Tips To Generate Sales Qualified Leads For B2B Businesses

By Sindhu Raveendran on January 24, 2018

In today’s world, it does not matter how good or best your product or service is, your business cannot just survive[...]

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CRM vs Marketing Automation - What Do I Need For My Business

By Summaya Iqbal on January 22, 2018

Many people assume CRM and marketing automation systems as synonymous. Though the footprints of both CRM and[...]

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7 Inbound Marketing Trends To Look Forward In 2018

By Avinash Reddy Addi on January 2, 2018

Over the past few years, there has been a tremendous increase in emerging technologies and trends in inbound[...]

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How Effectively Lead Magnets Can Be Used To Generate Leads

By Prashant Pandey on December 22, 2017

A lead magnet is a critical component for any marketing funnel, which helps generate more leads month after month[...]

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Speed up The Sales Cycle With Marketing Automation

By Summaya Iqbal on December 18, 2017

You have a great lead strategy in place and you are happy to find lot of leads flooding into your database. But[...]

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5 Quick Ways a Blog Can Boost Your Business

By Avinash Reddy Addi on December 14, 2017

One of the tactics that provides numerous long-term benefits for your business is blogging. Statistics show that [...]

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How to  Create a High Performing Landing Page

By Prashant Pandey on December 12, 2017

For any inbound marketing campaign to be successful, the landing page is the lifeline. And creating a high[...]

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Buying Lead List or Generating Them. Which Is Better ?

By Avinash Reddy Addi on December 11, 2017

Lead lists used to be or still is the way business is done. But do these lead lists work? It may not, if you want to[...]

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How To Turn Your Website Visitors Into Customers

By Prashant Pandey on December 8, 2017

For most of the businesses out there, they manage to promote and increase the traffic of their website, but turning [...]

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Why Are Buyer Personas Important For Your Website Redesign

By Sindhu Raveendran on December 6, 2017

Every business in today’s world needs to have a good understanding of who their customers are and how to market to[...]

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How Inbound Can Complement Your Existing Lead Generation Process

By Avinash Reddy Addi on December 5, 2017

Every day, you and your sales team apply traditional strategies to reach your prospects. But do you know inbound[...]

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How To Easily Transition From Traditional To Inbound Marketing

By Prashant Pandey on November 29, 2017

World of marketing is changing, and the most recent of this has been the movement from traditional marketing,[...]

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How Marketing Automation Helps Law Firms Achieve Their Business Goals

By Sindhu Raveendran on November 27, 2017

Marketing automation software helps automate, streamline and easily measure your marketing tasks. HubSpot is an[...]

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Challenges Faced By The Sales Team And How To Resolve Them

By Avinash Reddy Addi on November 24, 2017

As per the State of Inbound Report 2016, 40% of sales representative said getting a response from a prospect is the[...]

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How To Turn Customers Into Promoters?

By Prashant Pandey on November 21, 2017

In today’s world of internet and social media networks, when it comes to perceiving your brand image, it is the[...]

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Using HubSpot : From a Client's Perspective

By Avinash Reddy Addi on November 17, 2017

In the age of internet and social media platforms, using marketing automation and committing to a long-term content[...]

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How To Nurture Your Organic Leads

By Sindhu Raveendran on November 14, 2017

Research by Forrester states that marketers witness an average 20% increase in sales opportunities from nurtured vs[...]

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6 Types Of Content That Will Drive More Traffic

By Prashant Pandey on November 13, 2017

When you consistently create valuable content and share; it helps to build your reputation as a helpful resource.[...]

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How To Boost Trade Show Leads To Drive More Sales With Inbound Marketing

By Avinash Reddy Addi on November 9, 2017

We always get excited when we talk about inbound marketing, but that does not mean we would like to exclude outbound[...]

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5 Ways To Increase Your Form Field Conversion Rate

By Prashant Pandey on November 7, 2017

Forms are generally that area where your target audience stops for a moment and thinks, “Is it necessary for me to[...]

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HubSpot vs Other Marketing Automation Tools

By Avinash Reddy Addi on November 2, 2017

An important key to running your inbound marketing campaign is your choice of the right marketing automation tools.[...]

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Why Long Tail Keywords Are Important For Your Business

By Udaya on October 31, 2017

The phrase long tail was used by Chris Anderson “The notion of looking at the tail itself as new market” for[...]

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5 Myths About Inbound Marketing

By Avinash Reddy Addi on October 25, 2017

“Little knowledge is often dangerous” - goes an adage which truly applies for a marketing strategy like inbound, an[...]

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5 Best Ways To Get More From Your Marketing Budget In Inbound Marketing

By Prashant Pandey on October 24, 2017

When it comes to marketing budgets, we all want to gain the best value for money. And with more and more companies[...]

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7 Ways To Grow Your Technology Company With Inbound Marketing

By Avinash Reddy Addi on October 17, 2017

In this ever-evolving, highly competitive marketplace, there is one thing what the technology companies need, and[...]

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Analyze KPIs To Maximize The Performance of Inbound Marketing Campaigns

By Prashant Pandey on October 17, 2017

Key Performance indicators (KPIs) are basically numerical data points which are specific, which can be tracked to[...]

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How Can Your Indian Marketing Team Help To Generate Sales Qualified Leads For Your Global Sales Team?

By Avinash Reddy Addi on October 12, 2017

The question whether a partnership between a certified inbound marketing agency and your marketing team help[...]

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Owned vs Rented Content: How to Create an Effective Inbound Content Strategy

By Sindhu Raveendran on October 11, 2017

Content is not only the integral part but also the beating heart of your marketing plan. Marketers across the world[...]

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Right Time to Bring in an Inbound Marketing Agency

By Avinash Reddy Addi on October 5, 2017

Choosing the right inbound marketing agency is quite vital for your business success. The decision to partner with[...]

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How To Develop a Winning Inbound Marketing Strategy

By Prashant Pandey on September 29, 2017

It's really tough to accomplish anything in this world without a strategy. Whether it’s coaching a football team,[...]

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7 Ways to Increase Your B2B Lead Conversion Rates

By Prashant Pandey on September 26, 2017

Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in.[...]

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Advantages of Partnering With an Inbound Marketing Agency When You Have a Digital Marketing Team

By Prashant Pandey on September 21, 2017

Are you looking for ways to generate sales qualified leads online and also want to see a return on your marketing[...]

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4 Ways to Use Inbound Marketing for B2B Industry

By Avinash Reddy Addi on September 8, 2017

As per market research firm Gartner, “Companies who don’t get found online, or are outside the conversations buyers[...]

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Digital vs Inbound Marketing - Why is Inbound Marketing best for your Business?

By Summaya Iqbal on August 30, 2017

The famous song from Bob Dylan “The Times, They are a Changin” rings true for what’s happening in marketing today. 

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How to Write Attention-Grabbing Titles for Blogs and Articles

By Sindhu Raveendran on August 18, 2017

While browsing online or checking social media, think about the number of headlines you read every day. What prompts[...]

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Inbound Marketing Vs Outbound Marketing - What's Ideal For Your Business?

By Summaya Iqbal on August 11, 2017

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." -Joe Chernov

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Common Challenges in Generating Qualified Leads for Technology Companies

By Deepika Rallapalli on July 11, 2017

A Survey by RAIN AND ITSMA on 845 B2B companies reveals that nearly half ( 42.1%)

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Create Valuable Content to Connect and Engage your Prospects

By Deepika Rallapalli on July 5, 2017

There are two types of content available on the Internet - “Help Me” and “Entertain Me”.

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Why Customers Weren’t What You Think? Because They Love to "Share The Emotion - Not The Word"

By Deepika Rallapalli on June 12, 2017

Traditional branding & promotional activities went after "share the word" philosophy where the ideal idea

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5 Major Performance Conversion Metrics Every Website Need to Track

By Udaya on June 8, 2017

The website metrics is imperative to be tracked to know the success of a website. This will also help to improve

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The Digital Influencer of Automobile Digital Marketing Industry - A Mass Reach Medium

By Udaya on June 1, 2017

“It’s the cars themselves that drive the most social buzz and excitement.

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How to plan a Long Term Content Marketing Strategy

By Udaya on May 26, 2017

Content marketing plays the vital role in boosting the reach of a website.

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10 Reasons Why Auto Dealers Must Embrace Digital Marketing

By Udaya on May 22, 2017

Digital marketing is the next evolutionary stage for Automobile dealerships.

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Ways to Nurture Leads into Customers through Email Marketing

By Gopi Krishna M on May 5, 2017

Lead nurturing focuses on educating qualified sales leads who are not yet ready to buy.

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Content Amplification-“It’s all about reaching your Target Audience”

By Gopi Krishna M on March 14, 2017

Content marketers work hard to produce the posts that make up a significant portion of a content marketing strategy.

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How to Organize Successful Call-to Action Buttons on your Blog

By Gopi Krishna M on March 13, 2017

It’s the smallest thing on your landing page, yet it has the most power to either bounce, hold or convert

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Effective Ways to Convert Your Website Visitors into Qualified Leads

By Gopi Krishna M on March 10, 2017

Creating a website has become a smart business practice in the digital economy.

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5 Key Points to Focus while Creating a Remarkable Content

By Gopi Krishna M on March 9, 2017

“Practice makes a man perfect.” To create an outstanding content one needs to build that momentum

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B2B Marketing Trends in a Digital Economy

By Gopi Krishna M on March 8, 2017

The 21st century has witnessed the burst of a technological bubble whose noise is drowning the entire population.

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Four Ways to Increase the Quality of Leads through Social Media

By Gopi Krishna M on March 6, 2017

Do you wish to improve the quality of inbound leads for your business through Social Media?

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How LifeCycle Management helps in Generating more Revenue

By Gopi Krishna M on February 27, 2017

Today we are dealing with informed customers. They use many digital channels for access and communication.

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Trendsetting Changes Expected in Content Marketing for 2017

By Gopi Krishna M on February 27, 2017


As we move into 2017, a few newsworthy activities related to the content marketing underdigital marketing services[...]

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